Snake Oil or Cramp Cure?
Snake Oil and Muscle Cramps
There are so many products on the market for us to ease our pains and satisfy our cravings. Everyone with any sales experience knows that you can sell almost anything to anyone if you can tap into their human psyche and emotions.
The latest product I’ve come across attempts to cure muscle cramps. Not the female type… although there are plenty of women that get these cramps too. No. I’m talking about muscle cramps typically experienced by endurance athletes, novelists who still use pencils and rubber-neckers passing a 3 car pileup. The product is called HotShot and claims to be backed by science. The type of science conducted by a Nobel Laureate, not a snake oil salesman. They make a pretty good case for why it should work.
Pickle Juice and Mustard
There are so many athletes who experience performance hindering cramps. I’m one. I had them at mile 1.9 of a 2.4 mile swim once. That was the slowest half mile swim ever. But the problem is that there is no sure cure. I’ve tried salt, Gatorade, mustard. Mustard? Yep, mustard. Look it up if you think I’m the only one with that remedy. Even pickle juice is supposed to help. I’m not sure if you’re supposed to drink it or pour it on the affected area. Either way, it doesn’t provide satisfactory and consistent results for me.
Along Comes HotShot
So I saw this Facebook ad for HotShot. I read their claims and I shared their ad on my facebook page with some smart-ass remarks.
My Facebook comments
The funny thing is that HotShot took notice of my comments and asked me to report my findings if I do use it. Well… I’m not convinced, but I am willing to give it a try. Forget all that science and Nobel prize stuff. They tapped my emotional pit called ego by writing on my Facebook page and now I’m considering a purchase.
I’ll let you know how it goes.